Sales Director

The organisation

Hoynck specializes in creating high-end brand experiences at international trade fairs, exhibitions, and roadshows. They don’t just sell a stand—they develop a creative, strategic total concept that truly makes brands stand out. Their purpose is clear: We elevate brands.

Hoynck supports B2B clients worldwide in increasing their brand visibility, with a strong network of over 3,000 partners. Their strength lies in personal commitment, quality, and always going the extra mile for their clients. From this mindset, we are looking for a commercial leader who will expand and inspire the team—someone who can provide strategic direction and also engage directly with C-level clients.

The position

Hoynck has a compact management structure with two managing directors and a management team. As Sales Director, you will lead a team of sales consultants who maintain daily contact with international clients. The sales team works closely with the project management and marketing departments. Hoynck designs stands in collaboration with external designers and works with selected stand builders for execution. The team culture is professional, driven, and client-focused. Clients can count on 24/7 service and always have a point of contact. This commitment and quality focus are at the core of the organization.

Core values at Hoynck:

• Creating impact – by going further than expected
• Customer commitment – through personal service and customization
• Global excellence – via a reliable global partner network

Tasks & responsibilities

As Sales Director, you will be responsible for managing, developing, and enabling the sales team to excel. Together with the board and external partners, you will work on a future-proof commercial structure.

Your role includes:

• Further developing and implementing a clear and scalable sales strategy;
• Daily management and coaching of sales consultants (with focus on quality and results);
• Improving processes, structure, and collaboration within the commercial chain;
• Acting as a direct contact for existing and new clients at executive level;
• Ensuring alignment between sales, marketing, and project management;
• Translating client needs into compelling propositions in collaboration with (external) designers and partners;
• Shaping the commercial strategy in both the short and long term;
• You will report directly to the Managing Director of Sales, Marketing & Project Management and be part of the management team. 

Candidate profile

We are looking for a strong commercial professional who can motivate people, oversee processes, and knows how to create value for both client and organization.

You bring:

• A higher professional (HBO+) or academic (WO) level of thinking and working;
• Extensive experience as a Commercial Manager or commercial leader in a B2B environment, preferably in trade fairs, brand activations, or project-based services;
• A coaching leadership style and a feel for team development;
• Entrepreneurial spirit and sharp communication in client conversations;
• Strategic thinking with operational decisiveness;
• Customer focus, quality awareness, and negotiation skills;
• Fluent command of Dutch and English. Proficiency in German sufficient for business conversations and writing texts.

The offer

Hoynck offers a challenging position within an ambitious and growing organization with international appeal. You’ll have the space to build a strong commercial team and contribute to the further professionalization of the organization.

The offer includes:

• Attractive gross annual salary between €100,000 and €130,000, depending on knowledge and experience;
• A performance-based bonus scheme;
• Company car and expense allowance;
• Non-contributory pension scheme;
• A lot of freedom and trust in how you shape your role. You are regularly present at the office to provide guidance to the team;
• A culture focused on customer orientation, quality, and collaboration.

Interested?

You are invited to apply for this position by following the link below.

After an initial introduction at Vaes & Linthorst, an in-depth selection process will follow, including interviews at Hoynck in Roermond. As part of the process, a Talent Motivation Analysis (TMA) will be conducted to provide insight into your natural talents and drives.