Segment Marketing Manager

The organisation

Cordstrap is the global market leader in Protection Engineering. They mitigate the risks of moving goods, and protect products, people and places. Cordstrap works closely with customers to provide advice and solutions for a wide variety of global shipping needs. Their product range of strapping, lashing, dunnage bags, moisture control and cargo monitoring services is combined with application expertise and local regulatory knowledge to deliver tailor-made load security solutions. From large project cargo, hazardous chemicals to fragile materials, Cordstrap ensures cargo is moved, safely.

Based in The Netherlands, Cordstrap has a global presence of sales offices, factories and distribution partners. They have 500 employees in twenty-two offices worldwide and customers in more than countries.

Cordstrap is creating a fit-for-future sales approach where commercial teams achieve the ideal balance between customer acquisition, development, and retention. A model where sales activity is based and focused on potential and high value opportunities in three application segments; Container Protection (CP), Heavy-Duty Securing (HDS) and Palletizing, Unitizing and Bundling (PUB). Container Protection (CP) is the largest and fastest growing segment. Now, competition has followed Cordstrap into this segment and they are focusing on high value products and services, innovation, and cross-selling to maintain their market leadership.

The position

Cordstrap solutions safely transport goods that protect the goods, people handling them, and industrial environments they pass through. Recently, they moved from a product-oriented to a segment-oriented, solutions approach. The Segment Marketing Manager of Container Protection will develop and implement Cordstrap’s strategy for its largest and fastest growing segment. 

Tasks & responsibilities

Reporting to the VP of Marketing and Innovation, the Segment Marketing Manager of Container Protection is responsible for P&L, growth, and profitability targets for the global CP segment. Their mission: to create a clear vision and strategy of where to play/how to win, define concrete objectives and drive the execution.

The Segment Marketing Manager will monitor sales performance and analyze market intelligence to identify growth opportunities and new initiatives. These will fill the innovation pipeline and develop the business. Product portfolio gaps are told to the engineering team and insights are shared across Cordstrap to build deep knowledge of the competitive environment and the CP segment.

“Cordstrap is a mid-size multinational with a global scope; we’re still small enough to drive fast decision making and achieve results at a very high speed. This role offers the opportunity to define the segment strategy and drive its execution, significantly impacting the way we do business and create value. To be successful, this role needs to be steadt, fast, enjoy influencing others and have a passion for B2B marketing” – Rutger Drost, VP Marketing and Innovation of Cordstrap 

In this role, stakeholder management and relationship management are important to drive the change towards a segment focused organization. By engaging the sales regions in North America, Central and Southern Europe, LATAM and Asia Pacific/Middle East, they will establish strong relationships throughout the value chain, from operations and procurement to production to will grow and execute the segment plan.

As a driver of change, this leader needs to be an excellent communicator, resilient and flexible, and enjoy a can-do mentality. The Segment Marketing Manager of Container Protection will play an essential role that enables Cordstrap to shift towards a long-term value creation mentality.

Candidate profile*

• Ten years’ related experience 
• Business development and/or strategy consulting background 
• B2B expertise 
• Strategic leadership 
• Stakeholder management 

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested?

You can apply to this position by using the link below. Cordstrap is working with Top of Minds to fill this vacancy.