Marketing Communications Manager / BtoC

Deze procedure is gesloten (15-11-2010).
Vakgebied
Marketing
Salaris
100k - 150k per annum
Locatie
In the South of the Netherlands
Dienstverband
Permanent
Headhunter
A leading energy group

Marketing Communications Manager / BtoC

The Senior Communication Manager develops the strategy of marketing communication by translating targeted marketing campaigns derived from fact based PowerBrand insights into impactfull marketing communication campaigns ATL/BTL, supporting the Brand, interacts and coordinates with corporate communication department.

  • Reports to the Head of Marketing Communications
  • Close interaction with the Head of Marketing, Head of Branding & Marketing Communications and the Segment Marketing Managers. Cooperates with Program @ccelerating Online for execution campaigns in the Brand’s internet environment and with the Corporate Communications department on press-related issues and internal communications

Responsibilities

Marketing Communications / Advertising:

  • Manage key external marketing communications campaigns, ATL as well as BTL, from set up and development into the factual execution (in cooperation with segment marketing managers and corporate communications)
  • Contribute to the overall marketing communication strategy from a top-down as well as a bottom-up perspective

Customer Insight

  • Able to use the PowerBrand insights to derive communication strategies for the entire market and for specific segments
  • Able to design creative brief and judge in an excellent way the creative proposals by the agencies

Accountability:

  • Overall responsible for the ROI for both ATL and BTL campaigns
  • Leading the development, orchestration and execution of marketing communication campaigns

Coordination:

  • Provide guidance, advice and support to the Segment Marketing Managers and the sales channels on communications issues
  • Coordinate major internal and external communication campaigns with counterparty in the Corporate department

Requirements

  • Minimum of 5-8 years experience in a communications role, in e.g. a FMCG industry, Durables or a leading Dutch advertising agency
  • University Degree in Economics or Mass Communications
  • The candidate must speak Dutch

Skills

  • Strong creative, communication, organizational and project implementation skills
  • Ability to adapt to changing priorities and to thrive in a fast-paced work environment
  • Ability to manage staff effectively and maintain positive working relationships with a diverse group of internal and external personnel
  • Experience of working with web, graphics, copywriting, business analysis, and software development teams

Remuneration

Salary max. 110k OTE.

Interested?

You can apply by using the form below.

Deze procedure is gesloten (15-11-2010).

Over deze headhunter - Capita Selecta

Al meer dan 25 jaar is Capita Selecta voor opdrachtgevers en kandidaten een vaste waarde. Als Executive Search professionals hebben wij door de jaren heen bewezen als geen ander in staat te zijn om bedrijven en organisaties te ondersteunen bij de instroom, ontwikkeling en doorstroom van senior managers, directeuren en commissarissen. Wij doen dit met respect en met een scherp oog voor de bedrijfsmatige, organisatorische,
maatschappelijke en culturele context.

Meer vacatures van Capita Selecta op Lintberg

Capita Selecta is sinds 2010 aangesloten bij Lintberg.