Group Marketing Director

The Organisation

MeteoGroup is the leading global full-service B2B weather solutions business, operating across all sectors where weather impacts business decision making. They provide innovative tools and support which allow their customers to make critical decisions more effectively, creating value, saving costs and minimizing risk whilst protecting the environment. With over 400 employees operating in 17 offices across the world, MeteoGroup is in a unique position to provide local services to a global audience. MeteoGroup is backed by General Atlantic, one of the largest private investments firms in the world whose focus is building industry leaders in high growth sectors. This relationship provides unparalleled access to both advice and funding to underpin MeteoGroup’s ambitious expansion plans. In order to drive and support this expansion, we are looking for Group Marketing Director, pivotal, high impact position in a fast growing, international environment.

The Position

In this position, you will lead the implementation of the group’s marketing strategy, as well as lead and build your central marketing team. You are responsible for the tactical implementation of sector marketing strategies, developed in co-creation with MeteoGroup’s Business Units, as well as the overarching Group’s marketing strategy with regard to customer insights, online marketing and corporate branding. Your focus areas will be to:

• Create a customer insights function across the Group by market and data analyses 
• Develop effective multi-channel strategies that support prospect and lead generation
• Develop and implement processes and tools for customer insights to support the Business Units, Sales and Sales support
• Maximize brand equity and image for MeteoGroup, its services and products (corporate identity and corporate communications)
• Implement and execute operational marketing activities for the Business Units (preparation and organization of events, add campaigns etc.)
• Depending your geographical range, you will be based either in Wageningen (the Netherlands) or Berlin (Germany) and will report to the Group Marketing and Sales Director.

Candidate Profile

MeteoGroup is looking for an entrepreneurial, analytical, international B2B marketing professional, able to translate market dynamics into actionable plans and to implement the sector strategies to achieve pre-set objectives. You have experience in spending allocated marketing budgets effectively, setting up business processes and metrics. You are customer minded and capable of utilizing your strong communication skills to successfully interact with key stakeholders. You are a leader with strong negotiation and diplomatic skills and a proven ability to attract talent and build high performing teams. Your profile:

• You hold a Bachelor’s or Master’s degree in Marketing
• At least 5 years’ experience in B2B marketing leadership roles, preferably in an international, corporate environment
• Experience with strategic marketing analytics and how to develop data-driven analysis of target markets
• Experience with demand generation campaigns and experience in deploying end to end lead management sales force automation systems
• In-depth knowledge of channel marketing as well as vision with regard to online marketing, social communities and social media
• Previous exposure using PR to position the company with the media and brand management to build external awareness on a global basis
• Fluent in English (preferably native speaker); other languages is a plus

Terms & conditions

MeteoGroup offers the opportunity to take the lead in this influential, pivotal marketing position. The challenge to contribute to the expansion and prosperity of the Group and to build a high performing team. You will have an active partnership with other executives in formulating strategies. This international, fast growing company where change is a daily reality offers a competitive benefits package appropriate to the position.

Interested?

Interested in this new, strategic role? Please send your application in English via the apply button below. For additional information you can contact Manon van Pelt, Senior Management Consultant at Mercuri Urval, on +31 (0)40 266 98 00. See also www.meteogroup.com.