Group Marketing Director

The organisation

Innovation and societal progress often begin with grants, but they only reach their full potential when paired with strategic support. Ignite Group links organizations to the funding necessary to bring ideas to life. Since the British investment firm SilverTree acquired a majority stake in 2021, Ignite Group has been growing at an unprecedented pace. With ten offices across Germany and the Netherlands and a team of 230 specialized professionals, the company supports businesses, municipalities, and educational institutions in identifying, applying for, and managing funding projects at regional, national, and EU levels. Its consultants bring deep expertise in innovation, IT, life sciences, and investments.

Clients range from small factories with only a few employees and promising scale-ups to large companies such as KPN, ING, and Coolblue. Governments also rely on Ignite Group for its services. Whether a company seeks to make its office buildings more sustainable or an organization aims to develop an innovative product or social project, Ignite Group delivers tailored support to help them succeed.

The culture at Ignite Group emphasizes passion, leadership, and collaboration. Employees benefit from structured training programs, mentorship, and team-building activities, fostering both professional growth and a supportive work environment. By staying attuned to emerging trends, the company ensures its consultants and clients are always positioned at the forefront of the rapidly evolving funding sector.

The position

The Group Marketing Director will lead the marketing function across the Netherlands and Germany and take it to the next level. The mission is clear: using smart, targeted marketing to attract and retain customers, build seamless customer journeys, and strengthen Ignite Group’s presence in Europe – starting with the Netherlands and Germany, with more countries soon to follow. With a rapidly evolving market, a highly innovative mindset, and an in-house AI center, this is an opportunity to develop and build a marketing operation that scales with the company’s growth.

Reporting directly to the CEO, the Group Marketing Director is responsible for overseeing all marketing activities in both countries, coordinating activities, coaching teams, and optimizing marketing spend to maximize ROI. This includes guiding the three-person team in the Netherlands and the two-person team in Germany, coaching talent, strengthening capabilities, and expanding the teams where necessary.

The role requires creating and executing marketing plans that directly support business growth, including building effective customer journeys and producing high-quality content. Existing content can be leveraged, while new assets will also need to be developed. Digital tools and AI play a central role – from campaign automation to lead scoring – ensuring marketing remains precise, measurable, and efficient. Close collaboration with sales and other business functions is essential to align marketing activities with commercial objectives and maximize impact.

Candidate profile

This hands-on role suits a forward-thinking leader who combines strategic oversight with operational execution. The Group marketing Director will spearhead team development and structuring while fostering a high-performance culture. Additionally, they will implement systems and processes to enable the marketing function to scale efficiently as new markets are added.

Requirements:

• Over 12 years of experience
• Proven success driving pipeline in complex B2B sales cycles
• Strong track record in lead-generation ROI
• Experience building and coaching international marketing teams
• Proven track record in delivering digital programmes and campaigns
• Able to conceptualize and implement AI-driven marketing
• Hands-on experience with tools like HubSpot, Salesforce, or Clay
• Willingness to travel between the Netherlands and Germany

Interested?

Ignite Group is working with Top of Minds to fill this vacancy. You are invited to apply for this position by following the link below.