Chief Marketing Officer

The organisation

No more swipe, type, repeat, or meaningless conversations. Inner Circle empowers people to date better. The dating app screens its members on safety, effort, and mindset. This means no more scammers, fake accounts, and casual swipers. Only authentic and detailed profiles of people who are serious about dating. The company is dedicated to helping singles find their perfect match based on their values ????and interests – quality over quantity.

Inner Circle is a niche dating app tailored for career-driven and ambitious singles. And it offers a high-quality dating experience that goes beyond the app. They host exclusive parties in buzzing uptown venues, summer barbecues, ski trips, and many events where members can meet and share unforgettable experiences. Through its platform and events, the company enables meaningful connections that touch millions of lives.

“We embrace our diverse team and community of five million singles worldwide. Whatever your race, religion, color, gender, origin, political affiliation, sexual orientation, marital status, disability, or age, we make sure everyone has the space to be themselves.” – David Vermeulen, Founder of Inner Circle

The Inner Circle team is made up of about fifty people – sixty percent female – who represent sixteen nationalities. In 2020, The Financial Times included the tech company on its FT1000 list of fastest-growing companies in Europe.

Today, the scaleup is looking to maintain its twenty-five percent year-on-year growth rate and expand its global footprint to Latin America, such as Brazil, Argentina, and Colombia. The goal is to expand their vibrant international community of like-minded singles, and help them to find true love.

The position

Inner Circle empowers like-minded singles to match based on what matters most. With its solid position in Europe, the scale-up is rapidly expanding into Latin America. The CMO will design and implement data-driven and commercially savvy marketing strategies that accelerate their growth and drive international success.

Tasks & responsibilities

The Chief Marketing Officer (CMO) will translate Inner Circle’s growth ambitions into a marketing strategy to make them stand out from dating competitors and lead its implementation. They will drive its membership growth by building ’the love brand of choice for career-driven singles.’ Latin America is the company’s primary growth region, but the CMO will also develop strategies to strengthen its position in its established markets.

This role will lead the global marketing team, who are based in Amsterdam, London, Sao Paolo, and Buenos Aires. They’ll also be part of Inner Circle’s Management Team and report directly to the CEO. 

“Growth is the key theme at Inner Circle. The CMO should accelerate our expansion, push their teams forward, and effectively manage change. I also invite them to actively challenge me with creative ideas, bold strategies, and new growth opportunities.” – Masha Kodden, CEO of Inner Circle 

Testing and automating scalable marketing tactics is a key way the CMO will accelerate the company’s organic growth. Tactics include influencers, brand ambassadors, and paid marketing initiatives, all while ensuring a healthy ROI. Additionally, the CMO will grow and retain the member base and increase engagement through a solid CRM strategy. They will also foster an analytical and entrepreneurial way of working, leveraging their data and commercial savviness.

The CMO will build and lead a high-performing global marketing team of about twenty-five people, with five who directly report to them. These are the Heads of Brand Marketing; Performance Marketing; and Communications; the Marketing Lead LATAM;  and the Marketing Analyst. The CMO will inspire personal development and introduce the right structures to implement an experiential way of working and effective collaboration. They will stimulate collaboration with teams responsible for strategy and product, for example, as well as work closely with their Management Team counterparts.

This is a perfect opportunity for a seasoned marketing professional with an entrepreneurial and strategic mindset. Soneone who thrives in a high-paced environment and enjoys getting involved in the details when necessary. By successfully expanding Inner Circle’s membership base, the CMO will be in a position to scale a global business and change the course of millions of lives.

Candidate profile*

• Over 12 years’ marketing experience
• International background
• Data-driven
• Strategic mindset
• Leadership expertise

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested?

You can apply to this position by using the link below. Inner Circle is working with Top of Minds to fill this vacancy.