Chief Growth Officer

The organisation

NADUVI is an online Home & Living platform that helps interior enthusiasts discover inspiring furniture and decorative products in and around their homes. Its offerings include about fifty thousand different items, available to consumers in the Netherlands, Belgium, and Germany. NADUVI has partnered with over three hundred carefully selected premium brands, distributors, and manufacturers – a mix of international powerhouses and local Dutch heroes – including Zuiver, Dutchbone, Rivièra Maison, Goossens, and Riverdale.

NADUVI’s innovative platform offers its partners a direct channel toward consumers. It enables them to put the spotlights on off-price merchandise and give high-quality interior products a second chance to be sold. An excellent solution for all parties involved. It lets consumers enjoy beautiful products at high discounts and provides manufacturers with a way to tackle redundant stock, reducing write-offs and waste.

“We want to continue our growth: offer consumers an even better experience, grow our team, and partner with more premium interior brands. Our ultimate goal? Be the number one in Europe.” – Itai Gross, Founder & CEO

Over the past years, NADUVI’s performance has been astounding. The company completed a funding round, won numerous awards (e.g., ‘Best Starter’ and ‘Webshop of the Year’), went international, and saw the volume of orders grow considerably. The company is rapidly progressing from start-up to scale-up to solid e-commerce business. With a growing team of over a hundred ambitious young talents and a seasoned management team, NADUVI is well-positioned to deliver on its promise of becoming Europe’s most significant Home & Living outlet and launching exciting new propositions alongside it. 

The position

Home & Living platform NADUVI is one of Europe’s fastest-growing e-commerce companies. Its new Chief Growth Officer will accelerate NADUVI’s momentum by leading all marketing efforts across channels and markets. They will become part of the leadership team and help build a leading pan-European e-tailer.

Tasks & responsibilities

The Chief Growth Officer will be leading all NADUVI’s marketing efforts, across markets and channels. They will drive topline growth and build the e-tailer’s marketing capabilities. In a fast-growing, technology-driven company like NADUVI, these responsibilities will require strong data capabilities and the managerial experience to build effective teams. The CMO will be part of the company’s leadership team, together with the CEO, COO, CTO, and Head of Buying, and will be eligible for equity remuneration.

“Our way of working is typical for a scale-up: dynamic, impulsive, and sometimes a bit chaotic. A context our new CGO should be comfortable in. At the same time, I also expect them to bring some structure without slowing us down.” – Itai Gross, Founder & CEO

The first priority for the CGO will be to increase the customer lifetime value. That will involve careful consideration of, e.g., which client segments to target, through which channels, and with what messaging. Next, they will establish customer journeys, including landing pages and filter options, that drive conversion and repurchasing. To be successful, the CGO will need to combine creative ideation with the tech-savviness to know their way around, e.g., journey mapping and customer data platforms.

The CGO will lead NADUVI’s growing marketing organization, currently consisting of about seven FTE plus several freelancers and interns. The teams are currently split across brand (e.g., SEO, CRM, and creation), performance marketing & analytics, and shop management (e.g., campaigns, promotions, and the link to the teams focusing on product and proposition). It will be up to the CMO to manage and develop these teams and grow their size and capabilities in line with the company’s overall high-pace (international) expansion.

Joining NADUVI now means becoming part of one of Europe’s fastest-growing e-tailers. The CGO will get the opportunity to become part of the company’s leadership team and be directly responsible for the development and future success of the organization.

Candidate profile*

• Over 10 years of working experience
• Background in Marketing
• Data-driven approach
• Leadership experience
• Interested in Home & Living

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested?

You can apply to this position by using the link below. NADUVI is working with Top of Minds to fill this vacancy.