Chief Growth Officer

The organisation

Insify was born out of the founders’ own frustration with traditional insurers. Displeased with manual forms, incomprehensible terms and conditions, hefty pricing, and long lead times, they developed a revolutionary commercial insurance proposition. Insify offers a fully digital, online and transparent experience. Their clients only pay for what they need today, enjoy coverage that adjusts as their business grows, and which they can cancel at any time. It’s insurance as it should be.

“Insuring the risk you run with your company is a pain for many entrepreneurs. We’re here to change that. We make insurance easy, engaging, and reliable. Ambitious? Absolutely. But so are our clients. They deserve nothing less.” – Koen Thijssen, founder & CEO

At its core, Insify is a tech company. The start-up built their own proprietary insurance platform and relies on data (API integrations, natural language processing, and machine learning) to optimize their offerings. Insify put together an efficient digital process, with attention to UX and leading underwriting, resulting in a streamlined experience and affordable prices. They mainly focus on SMEs and freelancers, e.g., in construction, consultancy, and agencies. Insify has partnered with renowned organizations such as Munich Re and bol.com.

Founded in 2020, Insify is still in its early stages, but all prerequisites are in place for explosive growth. The seasoned leadership team has a strong track record disrupting industries and have built successful businesses in fintech and e-commerce, such as SumUp, HelloFresh, Bloomon, Blendle, Othera and Knab. Furthermore, Insify is fully licensed and backed by Munich Re, world’s largest reinsurer, and funded by two esteemed venture capitalists: Fly Ventures in Berlin and Frontline Ventures in London.

The position

Insify is a Dutch start-up that is planning to turn the global 720 billion dollar commercial insurance industry upside down with an innovative proposition: digital, fair, and transparent. The Chief Growth Officer will lead the rapid international expansion and realize monumental topline growth. A unique opportunity to drive market disruption.

Tasks & responsibilities

The Chief Growth Officer will join Insify’s management team and take on the responsibility to drive growth. Their ultimate goal is grow fiftyfold in the next couple of years. To deliver on this highly ambitious target, the Chief Growth Officer will need to have firsthand experience of what is needed to rapidly scale topline and expand internationally. As part of Insify’s core team, they will be eligible for equity.

“The Chief Growth Officer is about to enter one of the most competitive and difficult to crack markets. The incumbents we challenge are massive and well entrenched. But with our superior product, we’re up for the challenge.” – Ernst Moorman, co-founder

The emphasis of the role lies on digital marketing, brand building, partnerships, and sourcing deals. Insify works with three primary distribution channels: direct, embedded (platforms such as marketplaces, accounting software, and banks), and brokers. The Chief Growth Officer will be in the lead for these channels, based on a good understanding of the underlying drivers. In terms of marketing and brand building, the role requires experience with SEO, SEA, socials, and analytics, as well as knowledge of online marketing channels, customer journeys, and distribution partnerships.

An important part of the Chief Growth Officer’s responsibilities is to build and lead a team of growth specialists. They lead by example and display their ability to hire and inspire great talent. The Chief Growth Officer does not shy away from going deep on content and getting their hands dirty, for example by sourcing key partnerships themselves. Not only because they need to, but because they love to.

Joining Insify this early on promises to be the ride of a lifetime. It provides the opportunity to build the first pan-European neo-insurer and disrupt one of the biggest global industries. With their expertise in growing topline, the Chief Growth Officer will be able to significantly accelerate Insify’s market disruption, showing the world insurance can be fair, transparent, and trustworthy.

Candidate profile*

• Over 10 years of work experience
• Leadership
• Track record in growing start-ups/scale-ups
• International expansion
• Commercial expertise
• Results-driven

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested?

You can apply to this position by using the link below. Insify works with Top of Minds to fill this vacancy.