Head of Marketing

The organisation

Impala Studios’ apps rate among the highest in the App Store and Google Play Store, from the weather forecast, checking flight schedules, doing calculations, making music to playing a game. Their mission is to deliver daily delightful experiences, whether they make daily life joyful, simpler, more informed, skillful or creative.

Since their new Managing director joined in 2020, Impala has almost tripled in size to its current 75+ people. Further hyper growth is planned and expected. As a publisher, Impala ideates, designs, develops and markets the apps they create themselves. That’s why Marketing is of key importance. Leveraging market insights and driving product branding, user acquisition, conversion and retention will greatly contribute to the business success of Impala Studios. The Head of Marketing will take on this responsibility and play a pivotal role within the organization.

The position

Impala Studios is a leading global mobile app publisher with a large portfolio of successful apps on the App Store and Google Play Store. They plan to expand the organization and bring cool new features and apps to the market. The Head of Marketing will further grow the marketing capability and implement a razor sharp end-to-end digital strategy and process across the whole organization, driving impactful results.

Tasks & responsibilities

The Head of Marketing will drive growth by building a cutting-edge marketing capability by forming a high performing and fully integrated intercultural team. They will also develop and implement a successful end-to-end marketing strategy and process.

The Head of Marketing will be a member of the Management team along with the Managing Director, Head of Products, Head of Technology, Design Manager and Head of People & Culture, and report to the MD. The Marketing Team is directly aligned with the product groups where they work with Product, Technology and Design colleagues to define and execute longterm product roadmaps. The Marketing Team’s goal is to provide market intelligence, successfully launch products, attract and convert new users, build a strong brand positioning across various channels and use the subscription model to drive retention. The Head of Marketing will guide the team and work across various areas throughout the organization, which requires a collaborative spirit.

“The Head of Marketing plays a vital role within the organization and the Management Team as a key sparring partner of Product, Technology and Design. Balancing commercial and marketing interests and maximizing the impact of investments requires a steadfast person with a clear vision,” – Rodrick Slot, Managing Director

The Marketing team has been quickly expanding and the Head of Marketing will coach the team to step up to the next level, leverage each other’s strengths and continue to learn and grow. Positive and inclusive in the approach, this role motivates the team to deliver best in class results and knows how to attract and retain talent.

Developing and implementing the end-to-end marketing strategy requires effective and flexible processes, innovative systems and tools and the use of conclusive and predictive data insights. Marketing has ambitious growth targets and connected budget allocation. The Head of Marketing will increase the level of professionalism and use of market insights and metrics to deliver well-founded strategic decisions about the development of features, channel selection and the advertising strategy’s ROI. They will set priorities and enthusiastically drive the marketing agenda within the organization.

The ideal candidate will have experience leading a dynamic digital marketing team and a track record of developing and instituting processes and best practices to achieve KPI results. They are also confident, make fast decisions and love to work in a fast-paced environment.

Candidate profile*

• 10+ years of relevant digital marketing experience
• 4+ years of leadership experience
• End-to-end marketing
• Able to drive strategic impact within scale-up
• Teambuilder

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested? 

You can apply to this position by using the link below. Impala Studios is working with Top of Minds to fill this vacancy.