Director Marketing Intelligence & Data

The organisation

Buying a new pair of glasses, contact lenses and hearing aids is not a daily activity for most people. For Hans Anders Retail Group it is. They have around 400 stores in the Netherlands, Germany, Belgium, Austria and Sweden with the brands Eyes & More, Hans Anders and Direkt Optik. The company is looking to grow and expand to more countries in the future. Hans Anders Retail Group headquarters are in Gorinchem and Hamburg and they recently also opened an innovation lab in Rotterdam. 

For 40 years, Hans Anders Retail Group has offered high quality products for competitive prices. The company started with the intention to change the eyesight market. The 3 entrepreneurs who started the company were named ‘Hans’, and ‘Anders’ means different. Nowadays, the company still makes a difference. They provide eye and ear products for around a million customers each year. 

Customers do not have to choose between competitive price, service or quality. 

The company focuses on offering great value for money. People at Hans Anders Retail Group truly care for customers and their focus is to improve their quality of life with their optimal service and products that keep them happy.

“Our goal is to optimize customers’ connection to the world around them, through improved eyesight and hearing.” Bart van den Nieuwenhof, CEO at Hans Anders Retail Group

Hans Anders Retail Group has a rich pile of data derived from physical customer activity, online traffic and market intelligence. Customers who visit the shops leave an extensive data trace. Hans Anders Retail Group is looking to be super smart, creative and innovative with data. Hence the company is expanding with a Director Marketing Intelligence & Data. 

The position

Hans Anders Retail Group (Hans Anders, eyes + more and Direct Optik) offers glasses, contact lenses and hearing aids for around a million customers yearly. The company is rich in data and wants to use it. The Director Marketing Intelligence & Data is an international role responsible for data strategy and the implementation of data based initiatives to sustain the frontrunning position of the company. 

Tasks & responsibilities

The new Director Marketing Intelligence & Data is on a mission to get the most out of the data at hand. They come up with data strategy and data related models, pursue implementation of initiatives and evangelize a data driven way of working. The role has an international focus.

Data at Hans Anders Retail Group is rich and ample. The nature of the business makes it that almost every customer leaves a trace of data. The Director Marketing Intelligence & Data is responsible to create a solid ecosystem from the perspective of marketing intelligence. It is not only a strategic role, the Director Marketing Intelligence & Data also supports implementation of (pilot) initiatives and ensures that the needle of the company’s success is actually moving. 

Hans Anders Retail Group uses data in many aspects of the company’s strategy, for example to acquire customers, to optimize the scheduling of appointments, to improve customer experience, to increase conversion and to retain customers. Many things are possible and creativity is stimulated. An example of a recent data driven initiative is that Hans Anders Retail Group donated free audiobooks to clients who bought their pair of glasses.  

“This is a ‘structured playground’ for someone who wants to really make a difference with data. There is a lot of freedom, good people, rich data and investment capacity.” Hidde van der Louw, Group marketing en digital director at Hans Anders Retail Group

The Director Marketing Intelligence & Data is the go-to-person when it comes to exhibiting the additional value of a data driven culture. For instance, they develop and standardize reporting and drive the usage across marketing and digital functions.

The team consists of 5 FTE, managed by the Director Marketing Intelligence & Data. They build relationships. Internally with business partners like marketing, digital and IT. Also externally, for example in partnerships with external marketing intelligence and data agencies. 

Candidate profile*

• Minimum of 7 years of working experience driving marketing intelligence and data
• Proactive and focused on results
• Analytical and detail oriented
• Pragmatic
• Relationship builder

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

Interested?

You can apply to this position by using the link below. Hans Anders has appointed Top of Minds to fill this vacancy.